Perhaps the biggest opportunity out there besides AI

Identity as a Critical Platform Service

A universal identity enables seamless authentication across all digital services, eliminating the need for multiple usernames and passwords. This creates a unified experience for users while reducing security risks.

Secure and convenient passwordless authentication
Spam and fraud prevention
Protection against identity theft
Safeguarding personal data privacy

Identity is all the more important in the AI era

As AI systems and agents become more prevalent, user identity is ever more important for both its secure operations and the ultimate monetization schemes.

Identity verfication is critical in fighting deepfakes (you cannot fight AI deepfakes with AI)
AI Agent interactions need proper identity delegations and control
User identity as the gateway to various AI services
Monetization in the AI era demands a user-centric identity (display ads are no longer sufficient)

Identity is crucial for Web 3.0

Web 3.0 represents the next evolution of the internet, built on decentralized technologies. A full-fledged personal identity is key to participating in this new digital economy. It is what is keeping the Web 3.0 from realizing its full potential.

A universal wallet needs a unified identity to be truly useful
Identity security is foundational for decentralized services
Users need to have full-fledged identities for active participation in the Web 3.0 economy